Automation
Snapchat Ad Automation System
🎯 The Problem
Media buyers were losing money due to delayed manual budget adjustments on underperforming Snapchat ad campaigns.
⚙️ The Solution
Engineered an automated tracking system utilizing the Snapchat Marketing API to programmatically pause, scale, and adjust bids in real-time.
✅ The Result
Prevented thousands of dollars in ad spend waste and improved overall campaign ROAS by 18%.
Technologies Used
PythonSnapchat APIOAuth2Cron Jobs